Writing
Working notes, published.
Concept projects and method teardowns on AI search visibility, structured data, and automation for real businesses. Everything here says plainly what is demonstrated and what is not.
Making an Orthopedic Practice Visible to AI
What it actually takes to get a specialty medical practice cited by AI assistants: the constraint health content carries, what the research shows about who gets cited, and the uncontested share practices are not competing for.
concept project · fictional practice · research cited